You'd think that more wire touching the wick means more heat and more vapor, right? Not exactly. More wraps do increase resistance, which means your coil heats up slower and needs more wattage to reach the same temperature. If your device tops out at, say, 50W, a high-resistance build with lots of wraps might feel weak. You'll get thin vapor and long ramp-up.

Instead of chasing a wrap count, think about the target resistance. A single coil at 0.5 ohms might give you a satisfying hit at 40W. To get there, you might need 6 wraps of 24-gauge kanthal, but only 4 wraps of a thicker wire. The number of wraps is just a means to an end.