These tees are an investment. They cost a bit more than regular cotton, but they last longer and feel better. With the right care, you can get years of wear. That's real value, especially if you're buying a stack for the season.

Compare that to cheap tees that warp and fade after a few washes—you end up replacing them more often. So the extra upfront cost pays off, as long as you don't wreck them in the dryer.