Here's a simple way to decide. Rank these three factors by importance to your giftee: flavor adventure, ease of brewing, and everyday flexibility. If they're a flavor adventurer, go light. If ease matters more (maybe they're busy or new), medium wins. If they want something that works no matter how they brew, that's medium again.

Also, think about the context of the gift. Is it a birthday surprise or a "just because"? A light roast can feel like a special treat, but it might also feel like homework. A medium roast is a warm hug—it says, "I want you to enjoy your coffee without fuss." There's no wrong answer, but there's a right one for the person.