If you're still unsure, ask the person behind the counter. A good staffer won't just point to the newest product—they'll ask you about your device and your preferences.

Start with these questions:

• "What's the VG/PG ratio, and is it listed on the bottle?"
• "Does this liquid work well in my device?" (Bring your device or know its model and coil resistance.)
• "Is this a freebase or nicotine salt?"
• "How thick is this liquid compared to others?"

If they can't answer these without checking the label, you're not getting advice, you're getting a sales pitch. Trust your gut and go somewhere else if needed.