At the entry tier, you're paying for a shirt. At the mid tier, you're paying for a better shirt. At the stretch tier, you're paying for the fabric, the fit, and the ethos—sometimes all three, sometimes just one.

Here's the thing: a $60 tee isn't 3x better than a $20 tee. It's maybe 40% better in feel and durability. The rest is brand markup. That's not a scam—it's how fashion works. Just know what you're buying.

If you care about sustainability, stretch-tier brands often have certifications like GOTS or Fair Trade. That's a real cost. But if you're just chasing a logo, save your money.