If you run a small shop, every product choice is a bet. You're betting that the ceremonial grade's vivid green and smooth sip will pull in customers, or that culinary's lower price per serving will fatten your margin. In hot weather, that bet gets riskier: iced drinks dilute flavor, ice melts, and the last thing you want is a bitter cup that sends someone away.

Here's how to run the numbers for your own shop, not as a marketing pitch but as a real value equation.