There's a lot of fake compliance theater out there. Here's what to ignore.

Screenshots from 'license verification' websites – Unless it's the actual CDTFA or your city's official site, don't trust it. Many third-party sites are just lead generators.

'We are fully licensed' on a supplier's website – That might be true for them, but it doesn't transfer to you. You still need your own permits.

Overly broad state maps – A map that shows 'California' as a single color is probably useless. Local rules vary wildly. For example, some cities have banned the sale of flavored vapes, which affects what you can ship there.

Vague promises from consultants – If someone offers to 'handle all your licensing' for a fee, ask for specifics. What databases are they checking? How often do they update? Don't pay for a pretty PDF.

So, how do you verify without falling for theater? You go to the source.