Maybe you're not a color purist. Maybe you blend matcha into smoothies, where the green is hidden under spinach and banana anyway. If that's your routine, you don't need the premium color of BrewNova—you'd be fine with a culinary-grade matcha that's a fraction of the price.

Also skip if you're expecting a mellow, milky latte flavor. BrewNova's vibrant green comes from young, shade-grown leaves, which pack a bold, grassy, umami punch. It's wonderful whisked with water, but if you're used to sweetened café lattes, this might taste bitter or 'too green' at first. That's not a flaw—it's a characteristic. If you prefer a milder base, look for a lower grade or a blend.

And if you're on a tight budget, let's be honest: premium matcha costs more. The color is a luxury, and BrewNova is positioned as such. If you're not ready to invest in that quality, you'll find cheaper options that, while less vibrant, still make a decent cup.