Here's where it gets interesting. You might love lattes but still want that gorgeous green. The good news: BrewNova's color holds up well in milk—it turns a beautiful, soft jade. But the flavor is assertive, so start with a small amount and adjust. If you're willing to dial in your ratio, you can have both.

Gift givers, this is for you too. A tin of BrewNova is a thoughtful present, especially if the recipient appreciates quality. But beware: if they're not into matcha, they might not know what to do with it. That's why the tin includes brewing instructions—make sure they read them.

Then there's the traveler who wants to bring matcha back from a trip to Georgia (the country, not the state). BrewNova isn't local to Georgia, but many travelers pick it up in specialty shops there. If you're buying abroad, check the packaging for the harvest date and seal integrity. A broken seal means the color's already compromised.