Q: Is brighter green matcha always higher quality?

Not necessarily. Bright green often indicates high chlorophyll from shade-growing, but it can also come from artificial coloring. Check the aroma and texture too.

Q: Why does my matcha look dull or brownish?

That's likely oxidation from exposure to air or light. Store matcha in an airtight container, away from light, and use it within a few months of opening.

Q: What does ceremonial grade mean for color?

Ceremonial grade is a marketing term, not a regulated standard. Color can vary even within grades, so rely on your senses more than labels.