These are the habits that keep a device going, not just for a week, but for the rest of its life.

• Store upright in a cool place, away from sunlight and heat.
• Keep the mouthpiece clean—a quick wipe now avoids gunk later.
• Use it regularly, even if it's just a few puffs a day. Stagnation is what causes coil drying.
• Don't force it. If it tastes burnt or feels weak, let it rest and try again later.

These rules sound boring because they are. But they're also the difference between a device that lasts and one that dies early.