If I could redesign the care process, I'd print a mini care card inside each Windbar tee. The tag is fine, but a quick reference on the inside hem would be a nice touch for first-timers. Also, I'd push for a little more shrink-resistance in the fabric, but that's a trade-off with the softness—you can't have both.

One thing to do on day one: pre-wash your tee before wearing it. That sets the fibers and prevents surprises later. Use cold water, a mild detergent, and skip the fabric softener—it coats the cotton and reduces breathability.