- Assuming all products from an authorized brand are authorized: Vuse has 16 authorized products, but Vuse Pro fruit flavors are not among them. Always verify the specific product.
- Buying from unverified online sellers: Counterfeit and unauthorized products are common on online marketplaces. Buy only from licensed retailers.
- Ignoring state flavor bans: Even FDA-authorized fruit flavors (Glas Gold, Sapphire) are illegal in states with flavor restrictions. Check local laws.
- Confusing "FDA-registered" with "FDA-authorized": Product registration is not the same as marketing authorization. Only 48 products have cleared PMTA.
- Trusting retailer claims without verification: Some retailers may claim products are "FDA-approved" when they are not. Verify independently.
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