If your morning coffee is a means to an end—something to get you through a meeting—this ritual isn't for you. There's nothing wrong with that, but this is the opposite of speed. You'll be waiting for water to heat, watching coffee bloom, and whisking matcha for a full minute. If that sounds like a chore, skip it.

Also skip if you're not interested in the taste of matcha itself. This ritual assumes you like the earthy, slightly bitter flavor. If you're just adding matcha powder to your latte for the color, you're missing the point. Stick to what you enjoy.