After going through these questions, most shop owners land on a balanced mix rather than a single winner. Carry a high-puff option for the heavy users, a mid-range for the everyday vaper, and a compact one for the casual buyer.

The VERTEX-VISTA offers a nice middle ground, while the LINQ-ONE is perfect for those who want simplicity. AURA rounds out the lineup with a sleek design that appeals to a style-conscious crowd.