Sometimes your data will point in different directions. Maybe high-puff devices sell well but have a higher return rate. Or customers love the price of a cheap disposable but complain about flavor consistency.

When that happens, prioritize consistency. A device that delivers a consistent experience every time—like the LINQ-SLIM—will build long-term loyalty better than a device that hits hard for the first day then fades. Consistency is what turns a first-time buyer into a regular.