This is where most distributors should look. Paid reports in the $500–$5,000 range typically offer regional breakdowns, category forecasts, and sometimes distribution channel analysis. They're usually published annually, with some mid-year updates.

Before you buy, check two things. First, the methodology: Who was surveyed? How many respondents? What time period? A report based on 20 interviews is a guess, not data. Second, the definition of 'vape market.' Some reports include nicotine pouches, some don't. Some count only hardware, others include e-liquids. If the definition doesn't match your business, the numbers are useless.

One trick: email the publisher and ask for a sample page or a list of tables. If they can't show you a table of contents, treat that as a red flag.