The product mix is shifting as enforcement and economics push consumers toward refillable systems:
| Category | 2024 Share | 2026 Share | Trend | Key Insight |
|---|---|---|---|---|
| Disposable vapes | 52% | 41% | Declining | Enforcement removing unauthorized disposables; authorized disposables (JUUL2 pods) growing but limited flavors |
| Refillable pod systems | 22% | 28% | Growing | Cost savings, e-liquid variety, FDA compliance pathway clearer |
| Bottled e-liquid | 14% | 19% | Growing | Driven by refillable growth; proper storage extends value |
| Sub-ohm/tank systems | 8% | 8% | Stable | Niche but stable; enthusiast market not affected by enforcement |
| Accessories & coils | 4% | 4% | Stable | Follows refillable system growth; see our coil guide |
