United States
JUUL2 status: Authorized Aug 28, 2026 (just entered US market)
Nicotine limit: No federal maximum; JUUL2 pods at 18 mg/mL (1.5–1.6%)
Menthol: Authorized by FDA; banned in CA, MA, NJ, NY, RI
Purchase age: 21+ (federal Tobacco 21 law)
Approval mechanism: FDA PMTA pathway
Disposable vapes: No federal ban; CA just passed AB 762
United Kingdom
JUUL2 status: Available since 2021 launch
Nicotine limit: TPD maximum of 20 mg/mL
Menthol: Legal under TPD rules
Purchase age: 18+
Approval mechanism: MHRA notification (TPD Article 20)
Disposable vapes: Single-use ban in effect (June 2025)
Notably, JUUL2 was first launched in the UK in 2021, meaning British consumers have had access to the next-generation platform for roughly five years before it reached the US market. The UK's TPD framework — which caps nicotine at 20 mg/mL — means the JUUL2's 18 mg/mL pods are compliant in both jurisdictions. The UK's disposable vape ban, which took effect in June 2025, contrasts with the US's patchwork approach, where only California has passed comparable legislation (AB 762, August 2026).
