When you reduce a review to a number, you lose the why. The star rating is just an emotional summary—it doesn't tell you if the product consistently delivers or if one bad batch slipped through. The root problem is that we're trained to simplify, but e-liquid reviews are rich with data: what device they use, how they vape, what they compare it to. That's the stuff that tells you whether a product will work for your shelves.

For example, a review that says "great flavor but leaks in my X device" is two pieces of information: the flavor is good, and there's a potential compatibility issue with that specific device. If you only look at the stars, you miss the nuance.