• Distributors who rely solely on star ratings miss the real signal buried in review text. The key is to group reviews by theme and usage scenario, which reveals whether a product truly fits your market or if a few vocal complaints are skewing the picture.
• Star ratings alone don't tell you why a product works or fails—read the text for context.
• Negative reviews often stem from device compatibility or user error, not product defects.
• The one fix: create a simple review-analysis routine that clusters feedback by theme and usage.
• Use review insights to align your stock with what your customers actually prefer.
• Always pair review analysis with hands-on testing for the final call.