Brand	Pros (+)	Cons (-)
Black Note	Most authentic tobacco taste; longest coil life; 5 clean ingredients; PMTA accepted	Most expensive; NET taste may be too "real" for some
Naked 100	Best value; widely available; decent tobacco approximation	Synthetic (not authentic); 70/30 only; gray market
Halo	10+ year track record; American-made; excellent QC; balanced flavor	Slightly sweet for purists; gray market
Dinner Lady	Best tobacco nic salt; smooth and approachable; great for pods	Sweet (not authentic tobacco); UK import; gray market
VOOPOO	Perfect device match; no leaking; clean flavor	Only works well with VOOPOO devices; limited availability
Pod Juice	Highest nicotine (55mg); effective for heavy smokers	Unremarkable flavor; gray market; high nic may be too much
RTE	Single-leaf varieties; artisanal quality; excellent coil life	Inconsistent availability; higher price; small-batch