| Product Category | FDA Authorized | Illicit Market Share | October 2026 Risk Level |
|---|---|---|---|
| Vuse Pro (tobacco/menthol) | Authorized (16 products) | Low — legal market leader | Low risk — fully compliant |
| Vuse Pro (flavored, under review) | Under FDA review | Low — sold under enforcement guidance | Medium risk — depends on review outcome |
| JUUL2 (tobacco/menthol) | Authorized (Aug 2026) | Low — legal brand | Low risk — fully compliant |
| Glas BSX (mango/blueberry) | Authorized (May 2026) | Low — first fruit-flavored PMTA | Low risk — fully compliant |
| Elf Bar / Lost Mary (disposables) | Not authorized ILLEGAL | ~97% of disposable market unauthorized | High risk — Schumer demand targets this category directly |
| Chinese white-label disposables | Not authorized | Dominant in illicit channel | Highest risk — primary Schumer target |
For the complete list of FDA-authorized products, see our 48-product PMTA directory. To verify a product's authorization status yourself, use our PMTA verification tool.
