In September 2026, R.J. Reynolds Vapor Company quietly launched something that would have been unthinkable just two years earlier: four flavored pod variants for its Vuse Pro platform, rolled out across Ohio and select U.S. markets with plans for massive national expansion.
The four flavors — Peach, Berry, Watermelon, and Fresh Mint — represent the most aggressive push into flavored e-cigarettes by a major tobacco company since the FDA's 2020 flavor enforcement policy targeted cartridge-based flavors beyond tobacco and menthol.
Product Specs
| Feature | Vuse Pro Flavored Pods |
|---|---|
| Pod Capacity | 2.0 mL |
| Nicotine Strength | 5.0% by weight (nicotine salt) |
| Device Compatibility | Vuse Alto devices |
| Age Verification | Vuse Pro App + Bluetooth + third-party ID verification (21+) |
| Pack Options | 2-pod pack and 4-pod pack |
| Initial Markets | Ohio + select markets |
| Rollout Plan | ~25,000 stores Q3 2026 + ~25,000 more Q4 2026 |
| PMTA Status | Under FDA review; ~80,000 pages of scientific evidence submitted (97 studies) |
| Reynolds FDA Authorizations | 16 Vuse products with FDA marketing authorization |
Important: Vuse Pro flavored pods have NOT received FDA marketing authorization. They are being marketed under the FDA's May 2026 enforcement guidance, which allows products to be sold after PMTA submission but before full scientific review. Availability and legality vary by state.
