Vuse Pro Fruit Vapes Hit Stores Without FDA Authorization

Bottom line: British American Tobacco's Reynolds American subsidiary has launched fruit-flavored Vuse Pro e-cigarette pods in Ohio and select states without FDA marketing authorization. The move exploits a May 2026 FDA enforcement policy shift that effectively allows companies with pending applications to sell unauthorized fruit-flavored vapes. Former FDA officials and public health groups are sounding the alarm, while consumers face an increasingly confusing marketplace where authorized, unauth

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