In late June 2026, Shopify told thousands of vape merchants to remove every e-cigarette product within 18 days — or lose their store. There was no carve-out for FDA-authorized products, no exemption for hardware-only sellers, and no published policy page to appeal to. This is the full story of how a 25-state attorney general coalition pushed the world's biggest e-commerce platform out of the vape business, and where the sellers went next.