Reynolds' September 2026 launch of four flavored Vuse Pro pods isn't just another product release — it's a signal flare for the entire flavored vape market. Combined with the FDA's accelerated authorization push (reported by WSJ on Sept. 23), age-gated technology becoming standard, and state-level flavor bans creating a fragmented landscape, the U.S. flavored vape market is transitioning from a grey-market free-for-all to a "compliant oligopoly" dominated by large tobacco companies with PMTA pip
